Kennedy Morgan Funeral Homes Hooks Chapel

Flash forward to 2018, and none of those things are true anymore. Album sales have been depleted by the rise of downloading and then streaming, MTV has been supplanted by the Internet as the video's primary home, and attempts to reboot TRL only prove how different times are now than when Backstreet and Britney ruled the world. But with all that's changed, the music video still reigns paramount in the pop world, as a conversation-starter, as a starmaker, as a cementer of legacy. Though the ways we consume music videos in 2018 would've been almost unthinkable at century's start, the impact they have on our lives and pop culture remains relatively similar. But of course, it's been an interesting ride for the music video to get to this point: From the tail end of MTV's peak to the introduction of YouTube and the minting of the viral star to the rise of social media and the countless different forms the video can now take in 2018. This week, Billboard is reflecting on the evolution of the music video with a week's worth of content about the form's past, present and future -- starting, today, with a list of our staff picks for the 100 greatest music videos of the century so far, essentially telling the story of the form during its middle-age period, and a potential crisis ultimately averted. See our staff favorites below, with a YouTube playlist of all available clips at the bottom, and get lost in the recent greatest hits of an artform that continues to be among popular culture's most vital.100. Fall Out Boy, "Sugar We're Goin Down" (dir. Matt Lenski, 2005)[embedded content]From Under the Cork Tree’s lead single was much of the world’s introduction to these former hardcore punks from the Chicago burbs, and for their first video with a big ol’ Island Records budget, they indulged their mission statement: a full-on underdog’s folk tale. Our small town teenaged protagonist is a sort of Napoleon Dynamite with -- get this! -- deer-l...